Make the summary
Summarize the true scope of protection. For patents, take the independent claims and condense them to 20-30 words. For trademarks, name the most important classes and goods and services. For designs, describe the most relevant design aspects.
Pick a relevant image
Pick an image that shows what is really protected.
Better decision making
The summary and image are used throughout the software, for example when decisions need to be made about renewal fees.